Bruce's Super Body Shops - Logo
Williamsburg, VA 757-220-3655
West End - Richmond, VA 804-527-2886
Southside - Richmond, VA 804-794-2639
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Bruce's Super Body Shops - Logo

All New Bruce's On Midlothian Trpk

Williamsburg, VA  757-220-3655
West End - Richmond, VA 804-527-2886
Southside - Richmond, VA 804-794-2639

Learn More About the Gold Class
Status in Collision Repairs

When your car has been in a collision, getting it repaired properly is critical for your family’s safety and your peace of mind. But how do you know if a shop has the up-to-date knowledge to repair your vehicle safely?

The Gold Class designation lets you know a collision repair shop has trained technicians who know how to repair your vehicle properly.

Approximately 20% of collision repair shops currently complete the rigorous training requirements needed to meet the Gold Class standard.

Businesses that earn the Gold Class status are proud of their accomplishment and will typically display the Gold Class logo prominently in their shop and on their website to help you identify them as highly trained repair facilities.

As vehicles incorporate more and more new materials and new technologies, current training has become increasingly important for proper repairs. Gold Class shops are trained to know how to make the right decisions for a safe repair.
  • How to make the right decisions for a safe repair
  • How to find hidden damage others may not see
  • The latest repair procedures and technologies
  • Which parts to repair and which to replace
Bruce Super Body Shops

Frequently Asked Questions

Does training really matter if my shop is experienced?

Yes. Cars have become increasingly complex and technology in different makes and models changes faster than ever before. Procedures can even change significantly from one model year to the next. Current training is essential for proper, safe repairs. 

How do I find a shop that has earned the Gold Class designation?

It’s as easy as using the Gold Class shop finder on this website. Although some collision repair shops advertise their Gold Class designation in ads, on their websites, in their windows or on a plaque in the shop’s lobby, this website is the most current and up-to-date resource to find one.

What if there’s not a Gold Class shop near me?

There are currently more than 4,000 Gold Class shops around the country. After a collision, restoring the structural integrity of your car is critical to your safety and the lives of your passengers. It’s not minor vehicle servicing — it’s the equivalent of life-saving surgery to your car. Just like you’d travel for a good heart surgeon, it’s worth it to seek out a Gold Class shop for significant collision repairs.

What’s the difference between a Gold Class rating and other certifications?

The Gold Class designation is the industry standard for training that contributes to complete, safe, and quality repairs. While other organizations offer certifications and testing, they do not require ongoing annual training, or test on content that is as frequently updated to reflect today’s makes, models, and technologies. Ongoing training and testing keep repair technicians up-to-date on the latest vehicle models, technologies, and repair methods. Gold Class is not a certification that lasts a certain number of years. It’s a designation indicating that a shop undergoes ongoing, up-to-date training every year. Shops that lapse in their training, even for a year, lose their Gold Class designation.

Is training all that matters for safety?

No. Training is just one of several main contributors to safe repairs. Also necessary are the proper infrastructure, access to vehicle maker repair procedures, and the right tools and equipment. Gold Class businesses have up-to-date knowledge of the infrastructure, tools, and equipment needed to perform complete, safe, and quality repairs. But equipment and infrastructure verification is not currently a requirement for the Gold Class designation.

Do Gold Class shops provide a better experience for customers?

When you choose a Gold Class shop, you’re choosing trained repair professionals. That can contribute to a positive repair experience, as well as contributing to a safe repair. A May 2013 analysis of more than 18,000 collision repair shops by automotive information provider CynCast also found that Gold Class businesses outperformed other body shops by 47% in CynCast’s Shop Performance Value Rating. The rating measures shop performance using important metrics such as how soon on average customers get their cars back, the accurate of the initial estimate, and customer satisfaction.

Trust in our 38 years of experiences! Contact Bruce's Super Body Shops for quality repair services.
Gold Class I-CAR
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Estimates are FREE.
Bring your vehicle to any of our 3 locations.

Repairs Guaranteed For Life!

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