About Us

People, Technology, Philosophy.

It begins with the right people, the right equipment and the skill to make it all work. 
Bruce’s has repaired over 100,000 vehicles since our beginning in1978. Now with 3 locations in Richmond and Williamsburg we continue to earn the highest customer rating in Virginia.

Bruce’s is the only body shop in the nation to receive Dupont’s 5 Star Rating.
Because we are a high volume repair facility, you’ll be back on the road faster. One reason Bruce’s continues to produce the highest quality repairs is our work environment.

• Lights—lumins.  This is a job where brightness counts.  Visibility means better work.
• This air conditioned work space
• Estimates are done inside—rain or shine.
• This is a clean work space.  We wash your car before and after we repair it.
• Vacuum lines at each work station control dirt and dust…better for your car…better for our staff.
• Dust-free sanding controls keeps your car’s interior cleaner and protects our employees.
• Keeping current with today’s automotive manufacturing techniques requires us to keep the most updated equipment at Bruce’s.
• Blame it on the increased fuel efficiencies!  Today’s vehicles are manufactured with lighter weight materials which require special equipment to weld.  Yesterday’s old welders have such intense heat that they literally burn thru today’s new frame material.  This will jeopardize the safety of the vehicle and stamina of the repair.

We are computerized…from frame straightening to our 4 wheel alignments – there is no guess work.  We follow the manufacturer’s specs.

Our BlowTherm Downdraft paint booths assure the safety of our workers and the environment.

After applying the finish, the doors are sealed.  In less than 4 minutes, the temperature reaches 200 degrees– giving you a baked-on factory finish.

Glass repair/replacement.  We’ll even come to you! Often we can do the repairs on site.

Bruce’s advocates the use of manufacturer’s parts
1.  they always fit
2.  non OEM parts have never been crash tested.

Are you ready to trust cheap parts to the safety of your family?
3. it’s why Bruce’s can guarantee our repairs for as long as you own the vehicle.

You can relax, knowing that Bruce’s has returned your car back to it’s pre crash condition using manufacturer’s specs. Even if that means challenging the insurance company if they advocate the use of ill-fitting, non-OEM parts.  They might be cheaper but yield inferior repairs.

Plus these knock off parts have never withstood crash tests.  Are you ready to trust cheap parts to the safety of your family?

At Bruce’s, you’re the customer…not the insurance company.
If we need to play consumer advocate—it’s a role we welcome.  Because we warranty your repairs for LIFE (as long as you own the vehicle) it’s important for us to do the job correctly.  Your safety and satisfaction is our goal.

You can relax…and know that Bruce’s has returned your car back to it’s pre crash condition using manufacturer’s specs.  Even if that means challenging the insurance company if they advocate the use of  ill-fitting, non-OEM parts.  They might be cheaper but yield inferior repairs.

It doesn’t cost more…you just get more at Bruce’s.
Virginia law is very specific in protecting your right to choose the repair facility of your choice. It is illegal for an insurance company to badger, intimate or discourage you from taking your vehicle to the body shop of your choice. Click here to see a copy of the law